{
  "created": "2026-10-10",
  "author": "SoftwareInspect Team",
  "method": "Locally calculated illustrative fixtures and a dated public-documentation check. No customer data, live sends, vendor-account trials, or product performance measurements.",
  "transactional_email": {
    "inputs": {
      "subscribers": 4000,
      "broadcasts_per_month": 4,
      "new_subscribers": 500,
      "welcome_messages": 3,
      "orders": 1200,
      "service_messages_per_order": 2,
      "password_resets": 300
    },
    "results": {
      "marketing_sends": 17500,
      "transactional_sends": 2700,
      "total_sends": 20200,
      "mailchimp_block_size": 25000,
      "mailchimp_one_block_usd": 20,
      "nominal_unused_transactional_capacity": 22300,
      "transactional_block_utilization_percent": 10.8,
      "addon_usd_per_1000_used_sends": 7.41
    },
    "pricing_scope": "One transactional block only. Excludes required marketing subscription, tax, currency changes, top-offs and other charges. Public entry price checked on the creation date.",
    "sources": [
      "https://mailchimp.com/features/transactional-email/",
      "https://help.brevo.com/hc/en-us/articles/360021196220-What-are-the-differences-between-marketing-transactional-and-automation-emails",
      "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business"
    ]
  },
  "crm_automation": {
    "inputs": {
      "workflow_types": 7,
      "territories": 8
    },
    "results": {
      "shared_workflows": 7,
      "territory_clones": 56,
      "growth_cap": 50,
      "clone_overage": 6
    },
    "documented_pipedrive_new_plan_caps": {
      "Lite": {
        "automations": null,
        "if_else_per_automation": null
      },
      "Growth": {
        "automations": 50,
        "if_else_per_automation": 3
      },
      "Premium": {
        "automations": 150,
        "if_else_per_automation": 10
      },
      "Ultimate": {
        "automations": 250,
        "if_else_per_automation": 20
      }
    },
    "limitations": "Shared design is a count illustration, not proof that all eight territories fit the branching cap or that a vendor can execute the listed workflows.",
    "sources": [
      "https://support.pipedrive.com/en/article/usage-limits-in-pipedrive",
      "https://knowledge.hubspot.com/workflows/create-workflows",
      "https://help.zoho.com/portal/en/kb/crm/automate-business-processes/workflows/articles/configuring-workflow-rules"
    ]
  },
  "welcome_sequence": {
    "scheduled_days": [
      0,
      2,
      5,
      8
    ],
    "subscribers": [
      {
        "id": "A",
        "email_eligible": true,
        "existing_buyer": false,
        "purchase_day": null,
        "unsubscribe_day": null,
        "eligible_days": [
          0,
          2,
          5,
          8
        ]
      },
      {
        "id": "B",
        "email_eligible": true,
        "existing_buyer": false,
        "purchase_day": 1,
        "unsubscribe_day": null,
        "eligible_days": [
          0
        ]
      },
      {
        "id": "C",
        "email_eligible": true,
        "existing_buyer": false,
        "purchase_day": 4,
        "unsubscribe_day": null,
        "eligible_days": [
          0,
          2
        ]
      },
      {
        "id": "D",
        "email_eligible": true,
        "existing_buyer": false,
        "purchase_day": null,
        "unsubscribe_day": 1,
        "eligible_days": [
          0
        ]
      },
      {
        "id": "E",
        "email_eligible": true,
        "existing_buyer": true,
        "purchase_day": null,
        "unsubscribe_day": null,
        "eligible_days": []
      },
      {
        "id": "F",
        "email_eligible": false,
        "existing_buyer": false,
        "purchase_day": null,
        "unsubscribe_day": null,
        "eligible_days": []
      }
    ],
    "results": {
      "unconditional_opportunities": 24,
      "eligible_sends": 8,
      "excluded_opportunities": 16
    },
    "limitations": "Synthetic fixture with events visible before each send and no ingestion latency. Counts are rule checks, not conversion rates or measured vendor behavior.",
    "sources": [
      "https://help.klaviyo.com/hc/en-us/articles/115002775172",
      "https://support.omnisend.com/en/articles/3873110-set-up-exit-conditions-for-automations",
      "https://mailchimp.com/help/all-the-starting-points/"
    ]
  },
  "sales_forecast": {
    "period": "2026-10",
    "deals": [
      {
        "id": "A",
        "status": "won",
        "amount": 10000,
        "probability": 1,
        "close_date": "2026-10-05"
      },
      {
        "id": "B",
        "status": "open",
        "amount": 20000,
        "probability": 0.6,
        "close_date": "2026-10-20",
        "category": "commit"
      },
      {
        "id": "C",
        "status": "open",
        "amount": 15000,
        "probability": 0.4,
        "close_date": "2026-10-25",
        "category": "best_case"
      },
      {
        "id": "D",
        "status": "open",
        "amount": 30000,
        "probability": 0.8,
        "close_date": "2026-11-10",
        "category": "best_case"
      },
      {
        "id": "E",
        "status": "lost",
        "amount": 12000,
        "probability": 0,
        "close_date": "2026-10-10"
      },
      {
        "id": "F",
        "status": "open",
        "amount": 10000,
        "probability": 0.3,
        "close_date": "2026-10-31",
        "category": "pipeline"
      }
    ],
    "results": {
      "won": 10000,
      "weighted_open": 21000.0,
      "weighted_with_won": 31000.0,
      "won_plus_commit": 30000,
      "all_in_period_open_plus_won": 55000,
      "wrong_period_weighted_total": 55000.0
    },
    "backtest": [
      {
        "forecast": 31000,
        "actual": 38000,
        "signed_error": -7000,
        "absolute_error": 7000
      },
      {
        "forecast": 42000,
        "actual": 36000,
        "signed_error": 6000,
        "absolute_error": 6000
      },
      {
        "forecast": 28000,
        "actual": 35000,
        "signed_error": -7000,
        "absolute_error": 7000
      },
      {
        "forecast": 49000,
        "actual": 41000,
        "signed_error": 8000,
        "absolute_error": 8000
      }
    ],
    "backtest_results": {
      "mae": 7000.0,
      "wape_percent": 18.7,
      "aggregate_signed_error": 0
    },
    "limitations": "Invented USD bookings and probabilities for explaining methods, not customer data, a forecast-accuracy benchmark, accounting revenue or product performance.",
    "sources": [
      "https://www.salesforce.com/sales/analytics/sales-forecasting-guide/methods/",
      "https://knowledge.hubspot.com/forecast/set-up-the-forecast-tool",
      "https://support.pipedrive.com/en/article/the-forecast-view-revenue-projection"
    ]
  }
}