Reviewed public-page data
SoftwareInspect Data Studies
Original, reviewed datasets about visible public-page software signals. These studies support buyer guides with aggregate evidence rather than vendor claims or market-share shortcuts.
Studies
8
Data pages and benchmark slices currently published.
Cohorts
4
Industry cohorts represented in the public-page study.
Normal domains
948
Normal-status domains used across cohort denominators.
Browse data
Reviewed Data Studies
Updated May 22, 2026
Marketing Tools by Industry
Full study948 normal sitesA 1,000-site public-page stack study comparing visible marketing, CRM, analytics, ecommerce, SMS, and support tool signals across four industry cohorts.
Google Tag Manager
Leading visible signal
May 4, 2026
Last updated
Ecommerce Marketing Stack Benchmarks
Benchmark235 normal sitesDTC/ecommerce benchmarks from 250 public websites, focused on storefront, email, SMS, support, ads, and analytics signals.
Shopify
Leading visible signal
May 5, 2026
Last updated
B2B SaaS Marketing Stack Benchmarks
Benchmark243 normal sitesB2B SaaS/software benchmarks from 250 public websites, focused on analytics, paid media, CRM, automation, attribution, and support signals.
Google Tag Manager
Leading visible signal
May 5, 2026
Last updated
B2B SaaS Companies Using HubSpot: Public Website Signals
Selective sample47 HubSpot signalsA selective data page showing reviewed public-page HubSpot signals across B2B SaaS companies, with examples, co-signals, and methodology caveats.
HubSpot
Leading visible signal
May 15, 2026
Last updated
B2B SaaS Companies Using Marketo: Public Website Signals
Selective sample51 Marketo signalsA selective data page showing reviewed public-page Marketo signals across B2B SaaS companies, with examples, co-signals, and methodology caveats.
Marketo
Leading visible signal
May 19, 2026
Last updated
B2B SaaS Companies Using Segment: Public Website Signals
Selective sample27 Segment signalsA selective data page showing reviewed public-page Segment signals across B2B SaaS companies, with examples, co-signals, and methodology caveats.
Segment
Leading visible signal
May 22, 2026
Last updated
Professional Services Marketing Stack Benchmarks
Benchmark232 normal sitesProfessional-services benchmarks from 250 public websites, focused on analytics, LinkedIn, paid media, CRM, automation, and conversion signals.
Google Tag Manager
Leading visible signal
May 8, 2026
Last updated
Nonprofit Marketing Stack Benchmarks
Benchmark238 normal sitesNonprofit, event, and education benchmarks from 250 public websites, focused on analytics, ad pixels, CRM, automation, conversion, and support signals.
Google Tag Manager
Leading visible signal
May 5, 2026
Last updated
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Where to Use This Data
Methodology
How to Read SoftwareInspect Data
These pages are meant to add evidence to buyer research. They show what was visible on public pages in a defined sample, then connect those signals back to tool comparisons and category guides.
Reviewed public-page evidence
The studies use visible website signals and reviewed exclusions, not vendor claims or inferred internal systems.
Aggregate-only exports
Public downloads expose aggregate claim-eligible counts and cohort denominators, not raw domain-level rows.
Buyer context, not market share
Counts help frame software evaluation questions, but they should not be read as paid adoption or market-share estimates.