Independent SaaS pricing
How Much Does ActiveCampaign Cost in 2026?
ActiveCampaign starts at $19/month, or $15/month when billed annually, for 1,000 contacts on Starter. The real bill changes with contact count, plan tier, monthly email send limits, WhatsApp or SMS add-ons, and whether the team needs Plus, Pro, or Enterprise features.
Pricing verdict
ActiveCampaign pricing makes sense when automation is central to the workflow and the list is still in a manageable range. The budget risk is not the $15/month annual entry point. It is the jump from Starter to Plus or Pro, then the contact-band increases as the database grows.
Pricing model
Contacts Based
Starting price
$15/mo
Free plan
No
Free trial
14 days
ActiveCampaign Pricing: Key Takeaways
ActiveCampaign cost at 1,000 contacts starts at $19/month on Starter, $59/month on Plus, $99/month on Pro, and $179/month on Enterprise. Annual billing lowers those equivalent monthly rates to $15, $49, $79, and $145.
Contact growth changes the budget fast. At 5,000 contacts, annual billing works out to $79/month on Starter, $145/month on Plus, $205/month on Pro, and $375/month on Enterprise.
Monthly email send limits matter. Starter and Plus include sends equal to 10x the contact limit, Pro includes 12x, and Enterprise includes 15x.
How ActiveCampaign Pricing Works
ActiveCampaign pricing is contact-based. At 1,000 contacts, the current USD matrix lists Starter at $19/month, Plus at $59/month, Pro at $99/month, and Enterprise at $179/month. With annual billing, those prices are $15/month, $49/month, $79/month, and $145/month when divided across the year.
The first cost question is contact growth. ActiveCampaign's own calculator moves Starter from $15/month billed annually at 1,000 contacts to $79/month at 5,000 contacts and $149/month at 10,000 contacts. Plus moves from $49/month billed annually at 1,000 contacts to $145/month at 5,000 contacts and $189/month at 10,000 contacts.
The second cost question is plan fit. Starter has a five-action automation cap and limited segmentation. Plus adds standard segmentation, landing pages, standard CRM and ecommerce integrations, and unlimited automation actions. Pro adds advanced segmentation, predictive and conditional content, attribution and conversion tracking, and more users. Enterprise adds custom objects, SSO, a dedicated account team, and the highest send allowance.
The third cost question is channel packaging. ActiveCampaign now separates Email, WhatsApp, and Email plus WhatsApp plans. SMS and custom reports can also change the working budget, so buyers should model the channel mix before treating the base email plan as the whole cost.
ActiveCampaign Plans and Tiers
Starter
$19/mo
$15/mo billed annually
- 1,000 contacts
- 10x contact limit monthly email sends
- Email marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM and ecommerce integrations
- 1 user
Plus
Budget inflection point$59/mo
$49/mo billed annually
- 1,000 contacts
- 10x contact limit monthly email sends
- Standard segmentation
- Unlimited automation actions
- Landing pages
- Standard CRM and ecommerce integrations
- 1 user
Pro
$99/mo
$79/mo billed annually
- 1,000 contacts
- 12x contact limit monthly email sends
- Advanced segmentation
- Premium ecommerce integrations
- Predictive and conditional content
- Attribution reporting
- 3 users
Enterprise
$179/mo
$145/mo billed annually
- 1,000 contacts
- 15x contact limit monthly email sends
- Custom objects
- SSO
- Premium segmentation
- Dedicated account team
- 5 users
How We Evaluated ActiveCampaign Pricing
This pricing guide looks at ActiveCampaign through the lens buyers usually care about most: contact-band growth, automation depth, channel add-ons, send limits, CRM access, and the plan jumps that change the working budget.
What we checked
- Reviewed ActiveCampaign's public plan ladder for Email, WhatsApp, and Email plus WhatsApp plans.
- Checked the current USD pricing matrix exposed through ActiveCampaign's official pricing fallback data for 1,000, 5,000, 10,000, and higher contact bands.
- Verified plan-level send limits, user counts, automation action caps, segmentation gates, landing page access, and add-on rules against ActiveCampaign's public pricing and help documentation.
- Compared the budget impact against common buyer alternatives, especially ActiveCampaign versus Klaviyo, Constant Contact, Mailchimp, and HubSpot.
Sources and verification
- ActiveCampaign's official pricing page checked on 2026-07-11.
- ActiveCampaign's official USD pricing fallback data for current contact-band prices checked on 2026-07-11.
- ActiveCampaign help documentation on plan packaging, SMS add-ons, custom reports, and email send limits checked on 2026-07-11.
- SoftwareInspect's normalized tool dataset and editorial comparison work across ActiveCampaign, Mailchimp, HubSpot, and Klaviyo.
Official pricing source checked on 2026-07-11: ActiveCampaign pricing page.
Vendor pricing, annual-billing discounts, contact bands, send limits, channel packaging, and add-on rules can change. Always confirm the latest plan details on ActiveCampaign's official pricing page before you buy.
When ActiveCampaign Pricing Makes Sense
- Teams that know automation is central to the workflow and can tie the bill to revenue or retention programs
- Businesses that can justify Plus from day one because segmentation, landing pages, CRM integrations, and unlimited automation actions matter
- Marketers who want more workflow control than Mailchimp or Constant Contact provide, without moving straight to HubSpot-style platform pricing
When to Be Careful
- Small teams that mainly send newsletters and do not need deep automation
- Budget-sensitive businesses expecting fast contact growth without a matching increase in email-driven revenue
- Buyers who want a free plan, a low-learning-curve newsletter tool, or a pricing model that is not tied to contact count
Frequently Asked Questions
At 1,000 contacts, ActiveCampaign costs $19/month on Starter, $59/month on Plus, $99/month on Pro, and $179/month on Enterprise. Annual billing lowers the equivalent monthly rates to $15, $49, $79, and $145.
Contact count is the biggest driver. Plan tier is next, especially when a team moves from Starter to Plus for unlimited automation actions or from Plus to Pro for advanced segmentation, predictive content, attribution, and more users.
Yes. ActiveCampaign's help documentation says Starter and Plus include monthly email sends equal to 10 times the contact limit, Pro includes 12 times the contact limit, and Enterprise includes 15 times the contact limit.
ActiveCampaign says buyers can increase the monthly send limit to continue sending and avoid overage fees. If your send volume is high, model the send allowance before choosing a lower plan.
SMS is not a default feature on every plan. ActiveCampaign's help documentation describes SMS as an add-on available for Plus, Pro, and Enterprise plans.
Plus is often the best value for teams that need more than basic email because it adds standard segmentation, landing pages, standard CRM and ecommerce integrations, and unlimited automation actions. Starter is better for lighter programs, while Pro needs a stronger reporting, testing, or segmentation reason.