Independent SaaS pricing
Klaviyo Pricing 2026: SMS Costs, Plans, and Credits
Klaviyo starts with a free plan for up to 250 active profiles, then entry paid plans start at $20/month for Email and $35/month for Email + SMS at the 251-500 active-profile tier. The SMS pricing detail that matters most is credits: one US SMS can use 1 credit, a US MMS can use 3 credits, and longer messages can use multiple segments.
Pricing verdict
Klaviyo pricing makes sense for ecommerce stores that can turn segmentation, flows, email, and SMS into repeat revenue. It gets expensive when active profiles grow faster than the store's lifecycle marketing program, or when SMS credits are bought without a clear campaign plan.
Pricing model
Contacts Based
Starting price
$20/mo
Free plan
Yes
Free trial
None listed
Data-backed insight
What our 1,000-site study showed for ecommerce
The DTC/ecommerce cohort had the clearest commerce stack pattern. Shopify and Klaviyo were the strongest visible business-tool signals, which supports evaluating ecommerce email software on store-data depth, lifecycle workflows, and retention infrastructure instead of newsletter features alone.
- Shopify in DTC/ecommerce
- 84%
- 197 of 235 normal-status ecommerce sites showed Shopify signals.
- Klaviyo in DTC/ecommerce
- 61%
- 143 ecommerce sites showed Klaviyo signals.
- Gorgias support signal
- 20%
- 46 ecommerce sites showed Gorgias signals.
- Attentive SMS signal
- 17%
- 41 ecommerce sites showed Attentive signals.
Klaviyo Pricing: Key Takeaways
Klaviyo pricing 2026 entry rates are $0 for Free, $20/mo for Email, and $35/mo for Email + SMS at the 251-500 active-profile tier.
Klaviyo SMS pricing is credit-based. Credits renew monthly, do not roll over, and can burn faster when messages include MMS, emojis, special characters, or multiple text segments.
Active-profile billing is the main ecommerce cost driver: Klaviyo says paid plans must cover active profiles and can move to a compliant tier at the next billing cycle.
How Klaviyo Pricing Works
Klaviyo's public pricing starts with Free for up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month. The entry paid tiers in Klaviyo's pricing data are Email at $20/month and Email + SMS at $35/month for 251-500 active profiles.
The email side is profile-based and usage-aware. Klaviyo's billing help says Profile and Email plans are based on active profiles and emails sent during the billing cycle. If a paid account has more active profiles than its plan allows, Klaviyo can move it to a profile-compliant tier at the next billing cycle.
Klaviyo SMS pricing is not a flat per-text table. It uses mobile credits. The credit cost depends on country, SMS versus MMS, recipient count, and message segments. Klaviyo lists a US SMS as 1 credit and a US MMS as 3 credits, while markets such as Canada and Australia require more credits per send.
For ecommerce stores, model Klaviyo in three scenarios. A new store can test Free until active profiles pass 250. A growing DTC store should compare Email at $20/month against Email + SMS at $35/month only if cart, browse, post-purchase, and win-back texts will be used. A larger store should model active-profile tier, campaign frequency, SMS credit burn, and seasonal overages before judging whether Klaviyo is expensive.
Klaviyo Plans and Tiers
Free
$0
- Up to 250 active profiles
- 500 email sends/month
- 150 SMS/MMS credits/month
- Segmentation and automation
- Forms and templates
- 10,000 Composer credits
- Email support (first 60 days)
$20/mo
- 251-500 active profiles
- Expanded email send capacity
- No Klaviyo branding
- Ecommerce segmentation and automation
- Forms and templates
- A/B testing
- Email & chat support
Email + SMS
$35/mo
- 251-500 active profiles
- All Email plan features
- SMS/MMS credit bundle
- Credit-based mobile messaging
- SMS/MMS and push coordination
- Carrier fees included in credits
- Email & chat support
How We Evaluated Klaviyo Pricing
This pricing guide reviews Klaviyo through the lens of ecommerce economics. We checked public entry rates, free-plan limits, active-profile billing rules, mobile credit behavior, SMS/MMS credit consumption, and the cost scenarios that matter for stores using lifecycle marketing.
What we checked
- Reviewed Klaviyo's public pricing page and structured pricing data for Free, Email, and Email + SMS entry tiers.
- Checked Klaviyo's billing documentation for active-profile enforcement, billing-cycle behavior, flexible overages, and downgrade limits.
- Checked Klaviyo's mobile credit documentation for SMS/MMS credit costs, non-rollover credits, message segments, and carrier-fee handling.
Sources and verification
- Klaviyo's official pricing page checked on 2026-07-10.
- Klaviyo's help-center article on how billing works, including active profiles, plan limits, and flexible overages.
- Klaviyo's help-center article on the mobile credit system, including SMS/MMS credit values and rollover rules.
- SoftwareInspect's normalized tool dataset and editorial comparison work across Klaviyo, Mailchimp, ActiveCampaign, and HubSpot.
Official pricing source checked on 2026-07-10: Klaviyo pricing page.
Vendor pricing, profile thresholds, credit bundles, country credit values, and channel packaging can change. Always confirm the latest numbers on Klaviyo's official pricing page before you buy.
When Klaviyo Pricing Makes Sense
- Ecommerce stores that rely on email and SMS as revenue channels rather than light retention support
- Brands that use cart, browse, post-purchase, replenishment, and win-back flows tied to product and customer data
- Teams that can forecast active profiles, email volume, and SMS credit needs before seasonal campaign spikes
When to Be Careful
- Businesses that mainly need a simpler newsletter tool at the lowest possible monthly cost
- Non-e-commerce teams that would leave most of Klaviyo's store-focused strengths unused
- Stores with growing profile counts but weak email or SMS execution, where the cost can outpace the return
Frequently Asked Questions
Klaviyo pricing 2026 starts with a free plan, then entry paid pricing is $20/month for Email and $35/month for Email + SMS at the 251-500 active-profile tier. The real bill depends on active profiles, email volume, SMS/MMS credits, and overage settings.
Klaviyo SMS pricing uses mobile credits rather than a flat text-message price. Credits are based on the destination country, SMS versus MMS, recipient count, and message segments. In the US, Klaviyo lists SMS at 1 credit and MMS at 3 credits.
No. Klaviyo says mobile credits renew monthly and unused credits do not roll over. Stores should size SMS plans around expected sends for the billing cycle instead of assuming unused credits can be saved.
The usual reasons are active-profile growth, more email sends, SMS/MMS credit usage, or a flexible overage. Klaviyo says Profile and Email plans must cover active profiles, and accounts can move to a compliant tier at the next billing cycle.
Often yes for Shopify stores using product data, flows, segmentation, revenue reporting, and SMS in a disciplined lifecycle program. It is less convincing when the store only sends newsletters and a basic abandoned-cart flow.
No. Mailchimp is usually cheaper and simpler. Klaviyo earns its higher price only when the store needs ecommerce automation, product data, and SMS coordination that a general email tool cannot match.