Independent SaaS pricing
Constant Contact Pricing Tiers, Rates, and Fees for 2026
Lite starts at $12/month, Standard starts at $35/month, and Premium starts at $80/month at the entry contact tier. The listed rates are easy to read, but the operating bill depends on contact tier, monthly send allowance, SMS messages, inbox preview, and overage fees.
Pricing verdict
Constant Contact pricing can still make sense for small businesses that care most about ease of use, support, deliverability, and event-related features. Standard is the practical plan for many buyers, while Premium needs a stronger reason because the same budget opens up more automation-heavy email platforms.
Pricing model
Contacts Based
Starting price
$12/mo
Free plan
No
Free trial
30 days
Constant Contact Pricing: Key Takeaways
Constant Contact pricing tiers start at $12/mo for Lite, $35/mo for Standard, and $80/mo for Premium at the 0-500 contact tier.
Standard is usually the working plan because it adds subject line testing, advanced reporting, more automation templates, automatic resend to non-openers, and 10 custom segments.
Fees and add-ons matter: email send overages are $0.002 per extra send, SMS for Lite and Standard starts at $10/mo in the US, and inbox preview is a $10/mo add-on.
How Constant Contact Pricing Works
Constant Contact uses contact-based pricing for its main email marketing plans. At the entry contact tier, Lite starts at $12/month, Standard starts at $35/month, Premium starts at $80/month, and Teams requires a sales conversation.
The headline rates are only the first part of the Constant Contact pricing story. Lite includes a monthly email send allowance equal to 10 times the contact tier, Standard raises that to 12 times, and Premium raises it to 24 times. Sends over the allowance can add $0.002 per extra email.
Constant Contact fees and add-ons should be modeled before buying. Lite and Standard can add US SMS marketing from $10/month for 1-500 messages, Premium includes the first 500 SMS messages per month, and inbox preview is a separate $10/month add-on across the plan ladder.
Constant Contact is still strongest for buyers who want a small-business email tool with support and a shorter learning curve. Buyers comparing price-to-feature depth against Mailchimp, ActiveCampaign, Klaviyo, or Brevo should pay close attention to automation, testing, and segmentation limits before choosing Premium.
Constant Contact Plans and Tiers
Lite
$12/mo
Save up to 15% with annual prepay
- Up to 500 contacts
- 1 user
- 10x contact tier monthly email send allowance
- Drag-and-drop email editor and templates
- AI copy generator
- Basic reporting
- 1 automation template
- 1 custom segment
- 300+ integrations
Standard
Budget inflection point$35/mo
Save up to 15% with annual prepay
- Up to 500 contacts
- 3 users
- 12x contact tier monthly email send allowance
- Email scheduling and subject line testing
- Advanced reporting
- 3 automation templates
- AI campaign builder
- Automatic resend to non-openers
- 10 custom segments
- SMS add-on starts at $10/mo in the US
Premium
$80/mo
Save up to 15% with annual prepay
- Up to 500 contacts
- Unlimited users
- 24x contact tier monthly email send allowance
- Dynamic content
- Unlimited automation templates
- Custom automations and ecommerce templates
- Unlimited custom segments
- Google Ads Manager and Facebook lookalike targeting
- First 500 SMS messages/mo included in the US
How We Evaluated Constant Contact Pricing
This pricing guide reviews Constant Contact through the lens of small-business value. We checked public plan rates, contact-tier billing rules, send allowances, overage fees, SMS packaging, and the upgrade points that change the practical monthly cost.
What we checked
- Reviewed Constant Contact's public plan ladder for Lite, Standard, Premium, and Teams, including entry rates and feature packaging.
- Checked Constant Contact's support documentation for contact-tier billing, email send allowances, send overage fees, and billing behavior when contact counts change.
- Compared plan depth against competing email platforms at similar price points, especially around automation, testing, segmentation, and SMS packaging.
Sources and verification
- Constant Contact's official pricing page checked on 2026-07-09.
- Constant Contact documentation on email send allowances and overage fees, last updated 2025-08-29.
- Constant Contact documentation on billing, contact tiers, and billable contacts, last updated 2026-06-17.
- SoftwareInspect's normalized tool dataset and editorial comparison work across Constant Contact, Mailchimp, ActiveCampaign, and Klaviyo.
Official pricing source checked on 2026-07-09: Constant Contact pricing page.
Vendor pricing, contact tiers, user limits, discounts, add-ons, and feature packaging can change. Always confirm the latest numbers on Constant Contact's official pricing page before you buy.
When Constant Contact Pricing Makes Sense
- Small businesses and nonprofits that value ease of use, support, and dependable email delivery over deeper automation
- Organizations that specifically benefit from event and registration-style workflows
- Buyers who want transparent entry rates and a product that is easier to adopt than more automation-heavy platforms
When to Be Careful
- Teams that want stronger automation, deeper testing, or more modern segmentation at the same budget level
- Businesses that are comparing pure price-to-capability value across email platforms
- Advanced marketers who already know they need more than a straightforward newsletter and event tool
Frequently Asked Questions
Constant Contact's public pricing tiers are Lite, Standard, Premium, and Teams. At the 0-500 contact tier, Lite starts at $12/month, Standard starts at $35/month, Premium starts at $80/month, and Teams uses custom pricing.
The listed entry rates are $12/month for Lite, $35/month for Standard, and $80/month for Premium. Those rates apply at the entry contact tier, so the bill can rise when the account moves into a higher contact tier.
Yes. Constant Contact says monthly send allowances are based on the plan and contact tier, with overage fees of $0.002 per send over the allowance. At the entry level, Lite allows 10x the contact tier, Standard allows 12x, and Premium allows 24x.
Often, yes. Constant Contact lists US SMS marketing as an add-on starting at $10/month for Lite and Standard. Premium includes the first 500 SMS messages per month, with additional usage subject to SMS package pricing.
The most common pricing reason is contact-tier movement. Constant Contact bills based on the selected plan and contact tier, and its billing help says the price can increase when the number of active contacts rises during a billing period. Email send overages can also increase the bill.
It can be worth it for small businesses that want a familiar email tool, support, reliable sending, and event-related workflows. It is less convincing for teams that want stronger automation, richer testing, or the best feature depth for the same monthly spend.