Independent SaaS pricing
AWeber Pricing: Free to Start, but Plus Is the First Serious Operating Tier.
AWeber pricing is subscriber-based. Free works for testing, Lite is the lower-cost paid entry point, Plus removes the limits most growing users feel, and Done For You adds setup help for buyers who want AWeber's team to launch the account.
Pricing verdict
Use AWeber Free to test a small list, choose Lite only if one list and capped automations are enough, and evaluate Plus first if you want unlimited lists, landing pages, automations, custom segments, users, priority support, and lower ecommerce transaction fees. Done For You is a setup-service tier, not just a software upgrade.
Pricing model
Subscriber Based
Starting price
$12.49/mo billed annually
Free plan
Yes
Free trial
14 days
AWeber Pricing: Key Takeaways
AWeber Free supports up to 500 subscribers and 3,000 monthly emails.
Lite starts at $15/mo monthly or about $12.49/mo billed annually for up to 500 subscribers, with a 10x subscriber send limit.
Plus starts at $30/mo monthly or about $19.99/mo billed annually for up to 500 subscribers, with a 12x subscriber send limit.
Done For You starts from the Plus feature set and adds AWeber-managed setup, a setup fee, a branded template, landing page work, a signup form, and an initial launch process.
How AWeber Pricing Works
AWeber uses subscriber-based pricing for its standard email marketing plans. At the 0-500 subscriber level, the public plan ladder is Free, Lite, Plus, and Done For You.
Free is useful for testing because it covers the basic launch case: a small list, monthly sends, one list profile, and one workflow automation.
Lite is the lowest paid tier. It adds more send volume and most core features, but keeps quantity caps on the number of lists, landing pages, automations, users, and custom segments.
Plus is usually the practical AWeber plan for ongoing use. It removes the main Lite caps and adds priority support, advanced reporting, advanced landing-page features, sales tracking, lower transaction fees, and no AWeber branding.
Done For You is different from a normal software tier. It includes Plus and adds AWeber's team for initial email-system setup, which can be useful for buyers who want a launch package rather than only self-serve software.
AWeber Plans and Tiers
Free
$0
- Email marketing starter tools
- Landing pages
- Signup forms
- Basic automation
- No credit card required
Lite
$15/mo
$12.49/mo billed annually
- 1 email list
- 3 landing pages
- 3 email automations
- 3 users
- 24/7 support
Plus
Budget inflection point$30/mo
$19.99/mo billed annually
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Priority 24/7 support
Done For You
$30/mo + setup fee
$20/mo billed annually + setup fee
- Everything in Plus
- Email system setup
- Branded email template
- Landing page setup
- 30 days of unlimited edits
How We Evaluated AWeber Pricing
This pricing guide evaluates AWeber's public plans by entry cost, subscriber tiers, monthly send limits, feature caps, and which tier gives the best practical value.
What we checked
- Reviewed AWeber's official public pricing page for Free, Lite, Plus, and Done For You packaging.
- Checked AWeber support documentation for subscriber tiers, monthly email-send limits, annual billing, and paid-plan starting rates.
- Mapped each plan to the buyer type most likely to get value from it.
- Compared AWeber's plan model against adjacent email marketing tools already covered by SoftwareInspect.
Sources and verification
- AWeber's official pricing page checked on 2026-06-10.
- AWeber support documentation covering plan costs, subscriber counts, and email-send limits.
- SoftwareInspect's AWeber tool profile and email marketing comparison dataset.
Official pricing source checked on 2026-06-10: AWeber pricing page.
AWeber pricing depends on subscriber count, billing cycle, plan tier, send limits, and setup-service promotions. Always confirm current pricing on AWeber's official pricing page before buying.
When AWeber Pricing Makes Sense
- Creators and small businesses that want a free test path before paying
- Teams that value 24/7 support and simple email marketing over advanced automation depth
- Buyers who want landing pages, forms, newsletters, basic ecommerce, and simple follow-up in one tool
When to Be Careful
- Teams that need complex automation, CRM pipelines, lead scoring, or sales handoff
- Large lists that should compare subscriber-tier pricing against MailerLite, Brevo, Mailchimp, and ActiveCampaign
- Buyers who only need the cheapest possible newsletter sending plan
Frequently Asked Questions
AWeber has a Free plan for up to 500 subscribers and 3,000 monthly emails. Lite starts at $15/mo monthly or about $12.49/mo billed annually for up to 500 subscribers. Plus starts at $30/mo monthly or about $19.99/mo billed annually at the same subscriber level.
Yes. AWeber Free supports up to 500 subscribers, 3,000 monthly emails, one list profile, and one workflow automation. Growing beyond the free subscriber limit requires upgrading.
Plus is the best AWeber plan for most serious users because it removes the main Lite limits and adds unlimited lists, landing pages, automations, custom segments, users, priority support, advanced reporting, and lower ecommerce transaction fees.
Choose Lite only if one email list, three landing pages, three automations, three users, and one custom segment are enough. If those caps will block the workflow, price Plus instead.
Done For You is AWeber's managed setup plan. It includes the Plus feature set and adds setup help such as list details, branding, a branded template, a landing page, a thank-you page, a signup form, a setup call, and an edit window.