Independent SaaS pricing
Brevo Pricing: Cheap to Start, but Standard Is the First Serious Marketing Tier.
Brevo pricing is different from many email tools because contact storage is generous and paid marketing plans are shaped around monthly email sends, feature gates, and add-ons. The right plan depends on send volume, automation needs, branding, reporting, and whether SMS, WhatsApp, or sales tools matter.
Pricing verdict
Use Brevo Free to test a small program, choose Starter if basic sending and segmentation are enough, and evaluate Standard first if you need unlimited-contact automation, A/B testing, advanced reporting, landing pages, and priority support. Professional is for high-volume teams that need broader multi-channel controls such as WhatsApp campaigns, push, more users, and advanced campaign features.
Pricing model
Email Volume Based
Starting price
$9/mo
Free plan
Yes
Free trial
None listed
Brevo Pricing: Key Takeaways
Brevo Free includes 300 email sends per day and storage for up to 100,000 contacts.
Starter starts at $9/mo and removes the daily sending limit, with pricing tiers based on monthly email sends.
Standard starts at $18/mo and is usually the first serious marketing tier because it adds unlimited-contact automation, A/B testing, advanced reporting, one landing page, and priority support.
Professional starts at $499/mo for higher-volume teams and adds more users, WhatsApp campaigns, push notifications, custom objects, and advanced campaign controls.
How Brevo Pricing Works
Brevo's marketing pricing starts with Free, then moves through Starter, Standard, Professional, and Enterprise. The model is more send-volume oriented than many contact-tiered email platforms.
Free is useful for early testing because it includes 300 daily email sends, large contact storage, email and SMS campaigns, transactional messaging, basic reporting, limited automation, and free sales features.
Starter is the lowest paid tier. It removes the daily sending limit and includes the core campaign workflow, but some operating needs such as branding removal, sales packages, richer reporting, and broader team controls can require upgrades or add-ons.
Standard is the value tier to model for serious marketing. It adds unlimited-contact marketing automation, A/B testing, advanced reports, AI send time optimization, one landing page, and priority email support.
Professional is not a normal small-business upgrade. It starts much higher because it is aimed at higher-volume, multi-channel programs that need more users, WhatsApp campaigns, push, custom objects, and advanced controls.
Brevo Plans and Tiers
Free
$0
- 300 email sends/day
- 100,000 contacts storage
- Email and SMS campaigns
- Basic reporting
- Marketing automation for up to 2,000 contacts
- Free sales features
Starter
$9/mo
- 5,000 monthly email sends
- No daily sending limit
- Advanced segmentation
- Forms
- AI content generator
- Email support
Standard
Budget inflection point$18/mo
- Unlimited-contact marketing automation
- A/B testing
- AI send time optimization
- Advanced reporting
- 1 landing page
- Priority email support
Professional
$499/mo
- Advanced automation
- Multi-user collaboration
- Advanced landing pages
- Web and mobile push campaigns
- Phone support
- Dedicated IP available as add-on
Enterprise
Custom
- Custom email volume
- Unlimited contacts storage
- Unlimited users
- Sub-organization management
- SAML SSO
- Enterprise customer success manager
How We Evaluated Brevo Pricing
This pricing guide evaluates Brevo's public marketing plans by entry cost, send volume, contact storage, feature gates, add-ons, and which tier gives the best practical value.
What we checked
- Reviewed Brevo's official pricing page for Free, Starter, Standard, Professional, Enterprise, and pay-as-you-go messaging.
- Checked Brevo help documentation for free-plan limits, contact storage, monthly send tiers, automation limits, and plan unlocks.
- Mapped each plan to the buyer type most likely to get value from it.
- Compared Brevo's send-volume model against contact-tiered email platforms already covered by SoftwareInspect.
Sources and verification
- Brevo's official pricing page checked on 2026-06-13.
- Brevo help documentation covering plan costs, free-plan limits, contact storage, automation limits, and send-volume tiers.
- SoftwareInspect's Brevo tool profile and email/SMS marketing comparison dataset.
Official pricing source checked on 2026-06-13: Brevo pricing page.
Brevo pricing depends on monthly email sends, contact storage, billing cycle, add-ons, SMS or WhatsApp usage, transactional usage, and plan gates. Always confirm current pricing on Brevo's official pricing page before buying.
When Brevo Pricing Makes Sense
- Teams with large contact databases and moderate email send volume
- Businesses that want email, SMS, transactional messaging, and light CRM without buying separate tools
- Buyers who want a free test path before committing to a paid marketing plan
When to Be Careful
- Newsletter teams that only need the simplest low-cost sending tool
- Sales-led teams that need deep CRM, forecasting, and revenue attribution
- Teams that need predictable all-inclusive pricing without channel add-ons or send-volume modeling
Frequently Asked Questions
Brevo has a Free plan with 300 email sends per day. Starter starts at $9/mo, Standard starts at $18/mo, Professional starts at $499/mo, and Enterprise is custom. Costs vary by send volume, add-ons, billing cycle, and channels.
Yes. Brevo Free has no time limit and includes 300 daily email sends plus storage for up to 100,000 contacts. The main constraints are daily sending, branding, reporting, user, automation, and sales-feature limits.
Standard is the best Brevo plan for many serious marketing teams because it adds unlimited-contact automation, A/B testing, advanced reports, one landing page, AI send time optimization, and priority support.
Choose Starter if you mainly need to remove the free daily sending limit and send basic campaigns with segmentation, forms, templates, basic reporting, and email support.
Professional is aimed at high-volume, multi-channel teams. It adds more users, WhatsApp campaigns, web and mobile push, custom objects, advanced campaign controls, and higher send-volume ranges.