Independent SaaS comparison
GetResponse vs Mailchimp Comparison: Email, Funnels, Pricing
Choose Mailchimp if you want the easier path to email campaigns, templates, landing pages, forms, and a permanent free plan. Choose GetResponse if landing pages, automation, ecommerce funnels, webinars, courses, and creator monetization matter more than simple newsletter workflow. Mailchimp is simpler; GetResponse is broader.
Verdict
Depends on fit
Starting price
$13/mo vs $19/mo
User rating
4.3/5 vs 4.2/5
Mailchimp
DependsThe #1 AI-powered email marketing and automations platform
Small businesses and solopreneurs who want an easy-to-use, all-in-one email marketing platform with a free plan to get started.
GetResponse
DependsEmail marketing, automation, landing pages, and webinars
Marketers, course creators, and small teams that want email automation plus landing pages, funnels, or webinars without buying separate tools.
TL;DR verdict
It depends on your needs.
Mailchimp wins on simplicity, templates, free-plan access, and general small-business usability. GetResponse wins on landing pages, automation depth beyond Starter, webinars, funnels, unlimited monthly email sends on paid plans, and creator monetization. The choice depends on whether email is the whole job or one part of a broader campaign system.
Related decision paths
If This Is Part of a Larger Shortlist
These related comparisons and replacement guides help narrow the same CRM, automation, and GTM stack decision from adjacent angles.
GetResponse Review
Review GetResponse's fit for email, landing pages, funnels, webinars, courses, and automation.
GetResponse Pricing
Compare Starter, Marketer, Creator, Enterprise, automation limits, webinars, and contact tiers.
Mailchimp Pricing
Review the free plan, Essentials, Standard, contact billing, automation flow limits, and send caps.
GetResponse Alternatives
Compare simpler email, deeper automation, ecommerce, creator, and CRM alternatives.
Mailchimp Alternatives
Use this if Mailchimp's free plan, contact billing, or automation ceiling is the reason you are comparing.
GetResponse Tech Stack
Review the public-site Google Ads, Meta Pixel, Microsoft Ads, GA4, and GTM signals.
ActiveCampaign vs GetResponse
Compare GetResponse against a deeper automation and CRM-connected lifecycle platform.
ActiveCampaign vs Mailchimp
Use this if the Mailchimp alternative shortlist includes heavier automation and CRM handoff.
Mailchimp vs GetResponse: At a Glance
| Feature |  Mailchimp |  GetResponse |
|---|---|---|
| Starting price | $13/mo | $19/mo |
| Free plan | ||
| Free trial | 14-day paid-plan trial or free plan | 14 days |
| G2 rating | 4.3/5 | 4.2/5 |
| Primary purpose | Email marketing | Email + landing pages + funnels |
| Landing pages | ||
| Unlimited monthly email sends | ||
| Webinars | Creator+ | |
| SMS marketing | Paid add-on | Enterprise |
| Best for | Simple small-business email | Campaign funnels and creator marketing |
GetResponse vs Mailchimp email campaign comparison
Mailchimp
Wins sectionThe #1 AI-powered email marketing and automations platform
Mailchimp is easier for newsletters, announcements, and simple promotional campaigns. The editor is polished, the template ecosystem is broad, and first-time users can usually create a campaign quickly.
GetResponse
Email marketing, automation, landing pages, and webinars
GetResponse is also strong for email campaigns and includes unlimited monthly sends on paid plans. It is less iconic than Mailchimp for pure newsletter creation, but it becomes more useful when the campaign also needs pages, automation, or funnels.
Winner: Mailchimp. Mailchimp is easier for newsletters, announcements, and simple promotional campaigns.
GetResponse vs Mailchimp automation comparison
Mailchimp
The #1 AI-powered email marketing and automations platform
Mailchimp handles common email automation well, but lower paid tiers place limits on flow depth. It works for welcome series, re-engagement, and basic ecommerce messages, but it is not the strongest fit for complex workflows or campaign systems built around several assets.
GetResponse
Wins sectionEmail marketing, automation, landing pages, and webinars
GetResponse Starter supports one custom workflow with a limited element count, while Marketer and Creator open up unlimited custom workflows and more advanced automation options. That makes GetResponse stronger for teams building nurture paths, ecommerce flows, and campaign sequences around landing pages.
Winner: GetResponse. GetResponse Starter supports one custom workflow with a limited element count, while Marketer and Creator open up unlimited custom workflows and more advanced automation options.
Which is better for landing pages and funnels?
Mailchimp
The #1 AI-powered email marketing and automations platform
Mailchimp includes landing pages and forms, which is useful for simple lead capture. But it is still mainly an email tool, so the surrounding funnel features are lighter.
GetResponse
Wins sectionEmail marketing, automation, landing pages, and webinars
GetResponse is stronger for campaign funnels. Landing pages, forms, popups, sales funnels, promo codes, abandoned cart recovery, and revenue reports fit together more naturally once you move beyond basic email.
Winner: GetResponse. GetResponse is stronger for campaign funnels.
Which is better for webinars and creators?
Mailchimp
The #1 AI-powered email marketing and automations platform
Mailchimp is not a webinar or course platform. Creators can still use it for newsletters and audience updates, but they will need other tools for webinars, courses, and paid subscriptions.
GetResponse
Wins sectionEmail marketing, automation, landing pages, and webinars
GetResponse Creator includes webinars, a website builder, course creation, students, and paid newsletter subscriptions. That makes it a better fit for creators and education businesses that want marketing and monetization features together.
Winner: GetResponse. GetResponse Creator includes webinars, a website builder, course creation, students, and paid newsletter subscriptions.
GetResponse vs Mailchimp pricing comparison
Mailchimp
Wins sectionThe #1 AI-powered email marketing and automations platform
Mailchimp has the easier entry point because it offers a permanent free plan for a small audience and paid plans start lower. It is cost-effective for small lists, but contact-based pricing can climb as the audience grows and as the team needs higher-tier automation or reporting.
GetResponse
Email marketing, automation, landing pages, and webinars
GetResponse starts higher and does not compete as well for a tiny free-plan use case. The value improves when it replaces separate landing page, automation, webinar, course, paid newsletter, or funnel tools.
Winner: Mailchimp. Mailchimp has the easier entry point because it offers a permanent free plan for a small audience and paid plans start lower.
Which is easier to use?
Mailchimp
Wins sectionThe #1 AI-powered email marketing and automations platform
Mailchimp is easier for small teams that just want to send campaigns. There are fewer decisions to make, and the product is familiar to many freelancers, agencies, and small-business operators.
GetResponse
Email marketing, automation, landing pages, and webinars
GetResponse has more moving parts because it covers more jobs. The added power is useful, but the setup can feel heavier if all you need is a monthly newsletter.
Winner: Mailchimp. Mailchimp is easier for small teams that just want to send campaigns.
Pricing Comparison
Mailchimp
Free plan available
Free
$0
Essentials
$13/mo
Standard
$20/mo
Premium
$350/mo
GetResponse
Starts at $19/mo · 14-day free trial
Starter
$19/mo
$15.58/mo billed annually
Marketer
$59/mo
$48.38/mo billed annually
Creator
$69/mo
$56.58/mo billed annually
Enterprise
Custom
Sources and Methodology
We checked current GetResponse and Mailchimp pricing, trial/free-plan language, automation limits, landing page and funnel positioning, webinar and creator features, and contact billing. The July 2026 Search Console snapshot showed `getresponse vs mailchimp` visibility, so the page now leads with that query order while preserving the canonical URL.
Sources checked Jul 18, 2026.
Final Verdict
Choose Mailchimp if you want the easier path to email campaigns, templates, landing pages, forms, and a permanent free plan. Choose GetResponse if landing pages, automation, ecommerce funnels, webinars, courses, and creator monetization matter more than simple newsletter workflow. Mailchimp is simpler; GetResponse is broader.
Choose Mailchimp if you...
The #1 AI-powered email marketing and automations platform
- ✓Want the easiest email campaign builder
- ✓Need a permanent free plan for a small list
- ✓Mostly send newsletters, announcements, and simple promotions
- ✓Value templates and a familiar small-business workflow
- ✓Do not need webinars, funnels, or creator monetization tools
Choose GetResponse if you...
Email marketing, automation, landing pages, and webinars
- ✓Need landing pages, forms, funnels, and email automation together
- ✓Want unlimited monthly email sends on paid plans
- ✓Plan to use webinars, courses, or paid newsletter features
- ✓Need more campaign infrastructure than Mailchimp provides
- ✓Can justify paying beyond a simple email marketing plan
Frequently Asked Questions
GetResponse is better when email campaigns need landing pages, funnels, webinars, courses, paid newsletters, and deeper automation. Mailchimp is better when the team wants a simpler email platform, a free plan, and a familiar campaign workflow.
GetResponse is better if you need landing pages, automation, funnels, webinars, or creator tools. Mailchimp is better if you want a simpler email marketing platform with a free plan and polished campaign workflow.
GetResponse offers a free account with 14-day access to premium features, but it is not competing with Mailchimp's permanent free marketing plan in the same way. Mailchimp is the better no-cost starting point for a small email list.
Yes, if Mailchimp feels too limited around landing pages, funnels, webinars, paid newsletters, or automation depth. It is less attractive if the only requirement is simple newsletter sending at the lowest possible entry cost.
GetResponse is better for landing pages if those pages are part of funnels, webinars, ecommerce promotions, or automation workflows. Mailchimp landing pages are fine for simpler lead capture.
Mailchimp is better for beginners who mainly need email marketing. GetResponse is still approachable, but it has more features to configure.
Yes. The switch makes sense when you have outgrown basic email campaigns and need landing pages, funnels, automation, webinars, or creator monetization in one platform.
Read the Full Reviews
If one of these tools is still on your shortlist, read the full review before you decide. The review pages go deeper on pricing pressure, best-fit teams, and the trade-offs that do not fit neatly inside a side-by-side table.
Mailchimp Review
Mailchimp is still a strong choice for small businesses that want an easy email platform with a free plan and a polished editor. It becomes a weaker choice for teams that need deeper automation, better value at scale, or tighter e-commerce segmentation.
GetResponse Review
GetResponse is a good fit for marketers, course creators, ecommerce teams, and small businesses that want email campaigns, landing pages, automation, funnels, and webinars in one platform. It is not the best choice for simple low-cost newsletters, advanced CRM workflows, or teams that only need email sending.
Compare the Pricing in More Detail
If cost is the real sticking point, these pricing guides break down the entry tiers, upgrade pressure, and the budget traps that are harder to show in a simple comparison table.
Mailchimp Pricing
Mailchimp pricing is fine when your list is small and your email program is simple. It becomes much less compelling once contact growth, inactive records, and higher-tier feature gates start shaping the real monthly cost.
GetResponse Pricing
Use Starter if you mainly need campaigns, landing pages, forms, and 1 custom automation workflow. Model Marketer first if automation, segmentation, abandoned cart recovery, funnels, promo codes, and revenue reports matter. Choose Creator only if webinars, courses, students, or paid newsletter features are part of the plan.