Mailchimp vs GetResponse: Simple Email or Campaign Funnels?
Choose Mailchimp if you want the easiest path to sending good-looking email campaigns and do not need a broad funnel or webinar stack. Choose GetResponse if landing pages, automation, ecommerce funnels, webinars, and creator monetization matter more than a permanent free plan. Mailchimp is simpler; GetResponse is more capable once campaigns need pages and workflows around them.
TL;DR
It depends on your needs.
Mailchimp wins on simplicity, templates, free-plan accessibility, and general small-business usability. GetResponse wins on landing pages, automation depth beyond the entry tier, webinars, funnels, and creator monetization. The choice depends on whether email is the whole job or only one part of a broader campaign system.
Mailchimp vs GetResponse: At a Glance
| Feature | Mailchimp | GetResponse |
|---|---|---|
| Starting price | $13/mo | $19/mo |
| Free plan | ||
| Free trial | 14 days | |
| G2 rating | 4.3/5 | 4.2/5 |
| Primary purpose | Email marketing | Email + landing pages + funnels |
| Landing pages | ||
| Unlimited monthly email sends | ||
| Webinars | Creator+ | |
| SMS marketing | Paid add-on | Enterprise |
| Best for | Simple small-business email | Campaign funnels and creator marketing |
Which is better for email campaigns?
Mailchimp
Mailchimp is easier for newsletters, announcements, and simple promotional campaigns. The editor is polished, the template ecosystem is broad, and first-time users can usually create a campaign quickly.
GetResponse
GetResponse is also strong for email campaigns and includes unlimited monthly sends on paid plans. It is less iconic than Mailchimp for pure newsletter creation, but it becomes more useful when the campaign also needs pages, automation, or funnels.
Winner: Mailchimp. Mailchimp is easier for newsletters, announcements, and simple promotional campaigns.
Which has better automation?
Mailchimp
Mailchimp handles common email automation well, but the lower tiers place limits on journey depth. It works for welcome series, re-engagement, and basic ecommerce messages, but it is not the strongest fit for complex workflows.
GetResponse
GetResponse gives Starter users 1 custom automation workflow and unlocks unlimited automation workflows on Marketer. That makes it stronger for teams that plan to build nurture paths, ecommerce flows, and campaign sequences around landing pages.
Winner: GetResponse. GetResponse gives Starter users 1 custom automation workflow and unlocks unlimited automation workflows on Marketer.
Which is better for landing pages and funnels?
Mailchimp
Mailchimp includes landing pages and forms, which is useful for simple lead capture. But it is still mainly an email tool, so the surrounding funnel features are lighter.
GetResponse
GetResponse is stronger for campaign funnels. Landing pages, forms, popups, sales funnels, promo codes, abandoned cart recovery, and revenue reports fit together more naturally once you move beyond basic email.
Winner: GetResponse. GetResponse is stronger for campaign funnels.
Which is better for webinars and creators?
Mailchimp
Mailchimp is not a webinar or course platform. Creators can still use it for newsletters and audience updates, but they will need other tools for webinars, courses, and paid subscriptions.
GetResponse
GetResponse Creator includes webinars, a website builder, course creation, students, and paid newsletter subscriptions. That makes it a better fit for creators and education businesses that want marketing and monetization features together.
Winner: GetResponse. GetResponse Creator includes webinars, a website builder, course creation, students, and paid newsletter subscriptions.
Which is cheaper?
Mailchimp
Mailchimp has the easier entry point because it offers a free plan and paid plans start lower. It is cost-effective for small lists, but contact-based pricing can climb as the audience grows.
GetResponse
GetResponse starts higher and does not compete as well for a tiny free-plan use case. The value improves when you would otherwise buy separate landing page, automation, webinar, or funnel tools.
Winner: Mailchimp. Mailchimp has the easier entry point because it offers a free plan and paid plans start lower.
Which is easier to use?
Mailchimp
Mailchimp is easier for small teams that just want to send campaigns. There are fewer decisions to make, and the product is familiar to many freelancers, agencies, and small-business operators.
GetResponse
GetResponse has more moving parts because it covers more jobs. The added power is useful, but the setup can feel heavier if all you need is a monthly newsletter.
Winner: Mailchimp. Mailchimp is easier for small teams that just want to send campaigns.
Pricing Comparison
Mailchimp
Free plan available
Free
$0
Essentials
$13/mo
Standard
$20/mo
Premium
$350/mo
GetResponse
Starts at $19/mo · 14-day free trial
Starter
$19/mo
$15.58/mo billed annually
Marketer
$59/mo
$48.38/mo billed annually
Creator
$69/mo
$56.58/mo billed annually
Enterprise
Custom
Final Verdict
Choose Mailchimp if you want the easiest path to sending good-looking email campaigns and do not need a broad funnel or webinar stack. Choose GetResponse if landing pages, automation, ecommerce funnels, webinars, and creator monetization matter more than a permanent free plan. Mailchimp is simpler; GetResponse is more capable once campaigns need pages and workflows around them.
Choose Mailchimp if you...
- ✓Want the easiest email campaign builder
- ✓Need a permanent free plan for a small list
- ✓Mostly send newsletters, announcements, and simple promotions
- ✓Value templates and a familiar small-business workflow
- ✓Do not need webinars, funnels, or creator monetization tools
Choose GetResponse if you...
- ✓Need landing pages, forms, funnels, and email automation together
- ✓Want unlimited monthly email sends on paid plans
- ✓Plan to use webinars, courses, or paid newsletter features
- ✓Need more campaign infrastructure than Mailchimp provides
- ✓Can justify paying beyond a simple email marketing plan
Frequently Asked Questions
GetResponse is better if you need landing pages, automation, funnels, webinars, or creator tools. Mailchimp is better if you want a simpler email marketing platform with a free plan and polished campaign workflow.
GetResponse offers a 14-day free trial for paid features, but it is not competing with Mailchimp's permanent free plan in the same way. Mailchimp is the better no-cost starting point.
GetResponse is better for landing pages if those pages are part of funnels, webinars, ecommerce promotions, or automation workflows. Mailchimp landing pages are fine for simpler lead capture.
Mailchimp is better for beginners who mainly need email marketing. GetResponse is still approachable, but it has more features to configure.
Yes. The switch makes sense when you have outgrown basic email campaigns and need landing pages, funnels, automation, webinars, or creator monetization in one platform.
Read the Full Reviews
If one of these tools is still on your shortlist, read the full review before you decide. The review pages go deeper on pricing pressure, best-fit teams, and the trade-offs that do not fit neatly inside a side-by-side table.
Compare the Pricing in More Detail
If cost is the real sticking point, these pricing guides break down the entry tiers, upgrade pressure, and the budget traps that are harder to show in a simple comparison table.