Independent SaaS pricing
MailerLite Pricing: Cheap Enough to Start, but the Free Plan Is Only a Launch Pad.
MailerLite is one of the more affordable email marketing platforms for small lists. The main decision is whether Free is enough to test, whether Growing Business gives you the best value, or whether Advanced features justify the jump.
Pricing verdict
MailerLite pricing is strongest for small businesses and newsletter teams that want a low-cost email platform. Use Free to test, choose Growing Business for the best day-to-day value, and move to Advanced only when live chat, unlimited users, enhanced automations, custom HTML, or preference-center features matter.
Pricing model
Subscriber Based
Starting price
$10/mo
Free plan
Yes
Free trial
14 days
MailerLite Pricing: Key Takeaways
The Free plan covers up to 500 subscribers and 12,000 monthly emails, which is useful for testing but limited for a growing list.
Growing Business starts at $10/mo monthly or $9/mo billed annually for up to 500 subscribers and is usually the best-value paid tier.
Advanced starts at $20/mo monthly or $18/mo billed annually for up to 500 subscribers and mainly makes sense for teams that need stronger automation, support, and account controls.
Paid plans include unlimited monthly emails, so subscriber count is the main pricing driver for most marketing-email buyers.
How MailerLite Pricing Works
MailerLite uses subscriber-based pricing for its marketing email product. At the 500-subscriber level, the public plan ladder is simple: Free, Growing Business, Advanced, and Enterprise.
Free is genuinely useful for early testing because it includes campaigns, automations, forms, one website, and up to 10 landing pages. The constraint is scale: 500 subscribers and 12,000 monthly emails.
Growing Business is the cleanest value tier for most buyers. It adds unlimited monthly emails, templates, auto-resend, dynamic emails, unlimited websites, unlimited landing pages, and three user seats.
Advanced is less about basic sending and more about control. It adds unlimited user seats, live chat support, enhanced automations, custom HTML, preference-center features, promotion popups, and AI writing support.
MailerLite Plans and Tiers
Free
$0
- Up to 500 subscribers
- 12,000 monthly emails
- Campaign creation
- Automations
- 1 website
- 10 landing pages
Growing Business
Budget inflection point$10/mo
$9/mo billed annually
- Unlimited monthly emails
- RSS campaigns
- Auto-resend campaigns
- Newsletter and landing page templates
- Remove MailerLite logo
- Unlimited websites and landing pages
Advanced
$20/mo
$18/mo billed annually
- Unlimited account users
- Custom HTML editor
- Promotion popups
- Enhanced automations
- Preference center
- AI writing assistant
Enterprise
Custom
- Custom subscriber scale
- Dedicated customer success
- Dedicated IP options
- Custom support
- Large-list migration
How We Evaluated MailerLite Pricing
This pricing guide evaluates MailerLite's public marketing-email plans by practical small-list value, upgrade triggers, free-plan limits, and how pricing maps to the features buyers usually need.
What we checked
- Reviewed MailerLite's official public pricing page for Free, Growing Business, Advanced, and Enterprise tiers.
- Compared monthly and annual entry pricing at the 500-subscriber level.
- Mapped each tier to the practical buyer type most likely to get value from it.
- Compared MailerLite's plan structure against adjacent newsletter and email marketing tools already covered on SoftwareInspect.
Sources and verification
- MailerLite's official pricing page checked on 2026-05-30.
- MailerLite plan comparison details for subscribers, monthly email sends, seats, websites, landing pages, templates, automations, and support.
- SoftwareInspect's normalized MailerLite tool profile and newsletter software editorial dataset.
Official pricing source checked on 2026-05-30: MailerLite pricing page.
MailerLite pricing scales with subscriber count, billing cycle, and plan packaging. Always confirm current pricing on MailerLite's official pricing page before buying.
When MailerLite Pricing Makes Sense
- Small businesses and newsletter teams that want affordable email marketing and simple list growth tools
- Buyers who want unlimited monthly emails on a low-cost paid plan
- Teams that need landing pages, forms, websites, and basic automations without buying a full CRM suite
When to Be Careful
- Teams that need sales CRM, lead scoring, and pipeline-connected marketing automation
- Newsletter operators whose main need is built-in referrals, ads, or paid publication growth
- Large lists that should compare projected subscriber pricing against Brevo, Mailchimp, ActiveCampaign, and specialist newsletter tools
Frequently Asked Questions
At the 500-subscriber level, MailerLite has a Free plan, Growing Business from $10/mo monthly or $9/mo billed annually, Advanced from $20/mo monthly or $18/mo billed annually, and custom Enterprise pricing.
Yes. MailerLite has a free plan for up to 500 subscribers and 12,000 monthly emails. It is useful for testing, but many growing lists will eventually need a paid plan.
Growing Business is usually the best MailerLite plan for small businesses that have outgrown Free. It adds unlimited monthly emails and practical growth features without the cost of Advanced.
Choose Advanced if you need unlimited user seats, live chat support, enhanced automations, custom HTML editing, promotion popups, preference-center features, or AI writing support.