Independent SaaS review
GetResponse Review: Strong for Campaign Funnels, Less Ideal for Simple Newsletters.
GetResponse is easiest to recommend when email is only one part of the campaign system: landing pages, forms, automation, ecommerce funnels, webinars, courses, and paid newsletters. It is less convincing when the buyer only needs a cheap newsletter tool or a deep CRM.
Verdict
GetResponse is a good fit for marketers, course creators, ecommerce teams, and small businesses that want email campaigns, landing pages, automation, funnels, and webinars in one platform. It is not the best choice for simple low-cost newsletters, advanced CRM workflows, or teams that only need email sending.
Category
Email Marketing
Starting price
$19/mo
Free plan
No
User rating
4.2/5 on G2
How We Evaluated GetResponse
This review evaluates GetResponse as an email marketing, automation, landing page, funnel, webinar, and creator monetization platform.
What we looked at
- Checked GetResponse's official pricing page and help documentation on 2026-06-15.
- Reviewed GetResponse product materials covering email marketing, automation, landing pages, ecommerce, webinars, content monetization, and integrations.
- Compared GetResponse against likely alternatives: Mailchimp, ActiveCampaign, MailerLite, Brevo, Kit, AWeber, and HubSpot.
- Separated simple newsletter needs from funnel-led, creator-led, and ecommerce-led marketing workflows because GetResponse is strongest when buyers use more than email sending.
What informed this review
- GetResponse official pricing page checked on 2026-06-15.
- GetResponse help documentation covering Starter, Marketer, Creator, Enterprise, list-size tiers, add-ons, and included features.
- GetResponse public feature pages covering email marketing, automation, landing pages, content monetization, ecommerce, AI, and integrations.
- SoftwareInspect's normalized tool dataset and editorial comparisons across email marketing and marketing automation tools.
Who Should Buy GetResponse
- Marketers who need email campaigns, landing pages, forms, funnels, and automation in one tool
- Creators and educators who want webinars, course creation, and premium newsletter features alongside email marketing
- Small ecommerce teams that want abandoned cart recovery, promo codes, revenue reports, and automation without buying a heavier suite
Who Should Skip GetResponse
- Newsletter-only teams that mainly need the cheapest simple sending workflow
- Sales-led teams that need CRM pipelines, forecasting, account management, and sales handoff
- Marketing teams that need ActiveCampaign-level automation depth or HubSpot-level revenue attribution
GetResponse Review Scorecard
Campaign breadth
Stronger than email-only toolsGetResponse combines email, landing pages, forms, popups, funnels, ecommerce workflows, webinars, courses, and paid newsletter features in one product family.
Pricing
Fair if you use the bundleStarter is not the cheapest email entry point, but the value improves if you would otherwise buy separate landing page, automation, funnel, or webinar software.
Automation
Good on Marketer and aboveStarter includes only 1 custom automation workflow. Marketer is the first serious automation tier because it unlocks unlimited automation workflows and ecommerce features.
Creator fit
Useful for educatorsCreator adds webinars, a website builder, course creator, student limits, and premium newsletter subscriptions, making GetResponse more creator-friendly than many traditional email tools.
Overall fit
Best for funnel-led email marketingGetResponse is strongest when campaigns need pages, automations, selling paths, webinars, or courses around the email list.
GetResponse Pricing
Starter
$19/mo
$15.58/mo billed annually
- Unlimited monthly email sends
- AI content generators
- Welcome email series
- 1 custom automation workflow
- Landing page builder
- Signup forms and popups
Marketer
Most notable$59/mo
$48.38/mo billed annually
- Unlimited automation workflows
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes and revenue reports
- Unlimited web push notifications
Creator
$69/mo
$56.58/mo billed annually
- Webinars
- Website builder
- Course creator
- Up to 500 students
- Premium newsletter subscriptions
- All Marketer features
Enterprise
Custom
- Dedicated sending domain
- Dedicated IP address
- Premium priority support
- Single sign-on
- SMS marketing
- Transactional emails
Starter is best treated as the campaign launch tier: unlimited monthly emails, AI content tools, landing pages, forms, popups, and 1 custom automation workflow.
Marketer is the first serious marketing automation tier because it adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels, promo codes, revenue reports, and unlimited web push notifications.
Creator is for education and creator monetization use cases. It adds webinars, website builder, course creator, student capacity, and premium newsletter subscriptions.
Enterprise is the right plan to evaluate only when dedicated sending infrastructure, SMS marketing, transactional emails, SSO, or premium support are required.
What GetResponse Gets Right
Paid plans include unlimited monthly email sends
For teams that send frequently, unlimited monthly email sends can be easier to model than tools that combine contact count with strict monthly send caps.
Landing pages and forms are not afterthoughts
GetResponse includes landing pages, signup forms, popups, templates, and A/B testing paths that help campaigns move beyond broadcast emails.
Creator and webinar features reduce tool sprawl
Creator can replace separate webinar, course, and paid newsletter tools for some small teams, especially if email promotion is the core acquisition channel.
Where GetResponse Falls Short
Starter has a real automation ceiling
Starter includes 1 custom automation workflow. Teams planning nurture paths, ecommerce flows, and behavioral journeys should budget from Marketer rather than Starter.
It is not a full CRM
GetResponse handles contacts, segments, scoring-adjacent marketing signals, and ecommerce workflows, but it does not replace a sales CRM such as HubSpot, Pipedrive, Salesforce, or Zoho CRM.
The breadth can be unnecessary
If the job is only simple newsletters or occasional campaigns, GetResponse can feel heavier and more expensive than MailerLite, AWeber, or Mailchimp.
Frequently Asked Questions
GetResponse is worth it if you need email campaigns, landing pages, funnels, automation, webinars, courses, or paid newsletter features in one platform. It is less compelling if you only need simple low-cost newsletters.
GetResponse is best for marketers, creators, educators, and small ecommerce teams that want email plus landing pages, funnels, automations, webinars, and monetization tools.
GetResponse is not the best choice for full sales CRM workflows, enterprise revenue attribution, or buyers who want the simplest and cheapest newsletter-only product.
GetResponse is better when landing pages, automation, funnels, webinars, courses, or creator monetization matter. Mailchimp is usually easier for simple email campaigns and mainstream small-business templates.