Company stack profile
ActiveCampaign Tech Stack
ActiveCampaign's reviewed public pages showed Google Tag Manager and Hotjar on the homepage, with Zendesk appearing on the reviewed pricing page. Its own ActiveCampaign signal was excluded from customer-style claims because it is vendor-owned evidence.
Overview
What We Detected
This profile covers visible public-page signals, not private systems behind the login.
SoftwareInspect detected 3 claim-ready signals on ActiveCampaign's public pages. No CRM or automation signal met the publishing threshold, so this page is mainly useful for public acquisition and measurement context.
The rest of the stack is mainly analytics and acquisition infrastructure: Google Tag Manager and Hotjar. That pattern is common in the reviewed B2B SaaS cohort.
Buyer context
What This Means for Buyers
Use the visible stack as comparison context, not as proof of every internal system.
The visible stack is clearest as acquisition and measurement context, not as a CRM or lifecycle-platform clue. That makes this page useful for reading the public go-to-market setup while the underlying customer system remains unverified.
Signals like Google Tag Manager and Hotjar make the public stack look measurement-heavy. That pattern fits the reviewed B2B SaaS cohort, where acquisition and analytics tags were easier to verify than internal CRM systems.
Tech stack
Detected Public-Page Tools
3 signals were saved for this company page.
Google Tag Manager
AnalyticsGoogle Tag Manager container used to load or coordinate marketing and analytics tags.
Hotjar
AnalyticsHotjar signal used for behavior analytics, heatmaps, recordings, or on-page experience research.
Zendesk
SupportZendesk public-page signal detected by SoftwareInspect.
Stack mix
Category Breakdown
This shows the mix of detected signals by SoftwareInspect category.
Evidence
Detection Evidence
We show concise evidence labels so the public page stays readable while preserving the source type.
Cohort context
How Common These Signals Were in B2B SaaS/software
Counts are from 243 normal-status domains in the reviewed B2B SaaS/software cohort.
Google Tag Manager
Analytics
184 of 24376%
Hotjar
Analytics
17 of 2437%
Zendesk
Support
3 of 2431%
Methodology
How This Page Was Built
The page is intentionally narrow so it can support buyer research without overstating what public detection can prove.
Public pages
2 public pages were checked, including the homepage and selected secondary page when available.
Confidence flags
Signals are stored with confidence and review flags before they appear as page claims.
Buyer relevance
The profile focuses on marketing, CRM, analytics, ads, and support categories.
FAQ
Common Questions
Quick notes about ActiveCampaign's public-page stack profile.
What tools were detected on ActiveCampaign's public site?
ActiveCampaign's reviewed public-page profile includes Google Tag Manager, Hotjar, Zendesk. These are visible website signals, not a full internal software inventory.
Does this mean ActiveCampaign uses these tools internally?
Not necessarily. The page only supports claims about public-page signals. Some tools may be used for marketing-site tracking, forms, attribution, or tag management rather than internal workflows.
How was this company stack page generated?
SoftwareInspect crawled public pages in the B2B SaaS/software cohort, saved evidence by detection type, then reviewed the results before publishing claim-ready detections.