Company stack profile

Gorgias Tech Stack

Gorgias' public marketing site showed a HubSpot-led CRM and automation signal alongside GTM, GA4, Hotjar, Segment, and paid media tags from Google, LinkedIn, Meta, and Microsoft.

gorgias.comB2B SaaS/software9 detectionsReviewed 2026-05-04

Overview

What We Detected

This profile covers visible public-page signals, not private systems behind the login.

SoftwareInspect detected 9 claim-ready signals on Gorgias's public pages. The most buyer-relevant CRM or automation signal is HubSpot, because it connects this page to marketing automation and CRM evaluation.

The rest of the stack is mainly analytics and acquisition infrastructure: Google Ads, LinkedIn Insight, Meta Pixel, Microsoft Ads, Google Analytics 4, and Google Tag Manager. That pattern is common in the reviewed B2B SaaS cohort.

All 9 published signals were high-confidence detections.HubSpot appeared as the CRM and automation signal.Hotjar and Segment added analytics and customer-data context beyond the core ad tags.

Buyer context

What This Means for Buyers

Use the visible stack as comparison context, not as proof of every internal system.

The HubSpot signal is the clearest buying clue because it points toward CRM or enterprise-style marketing automation. It also gives buyers a reason to compare ActiveCampaign vs HubSpot when deciding what type of CRM, automation, or campaign workflow they need.

Signals like Google Ads, LinkedIn Insight, Meta Pixel, Microsoft Ads, Google Analytics 4, and Google Tag Manager make the public stack look measurement-heavy. That pattern fits the reviewed B2B SaaS cohort, where acquisition and analytics tags were easier to verify than internal CRM systems.

Tech stack

Detected Public-Page Tools

9 signals were saved for this company page.

Google Ads

Ads

Google Ads signal used for paid search measurement, remarketing, or conversion tracking.

high confidencenetwork

LinkedIn Insight

Ads

LinkedIn Insight signal used for campaign attribution, retargeting, and B2B ad measurement.

high confidencenetwork

Meta Pixel

Ads

Meta Pixel signal used for paid social conversion tracking, retargeting, or audience measurement.

high confidencenetwork

Microsoft Ads

Ads

Microsoft Ads signal used for paid-search measurement, conversion tracking, or remarketing.

high confidencenetwork

Google Analytics 4

Analytics

Google Analytics 4 signal used for public-site analytics and event collection.

high confidencenetwork

Google Tag Manager

Analytics

Google Tag Manager container used to load or coordinate marketing and analytics tags.

high confidencenetwork

Hotjar

Analytics

Hotjar signal used for behavior analytics, heatmaps, recordings, or on-page experience research.

high confidencenetwork

Segment

Analytics

Segment signal used for customer-data collection, event routing, or analytics instrumentation.

high confidencenetwork

HubSpot

CRM and automation

HubSpot signal used for CRM, marketing automation, forms, or campaign tracking.

high confidencescript

Stack mix

Category Breakdown

This shows the mix of detected signals by SoftwareInspect category.

Ads

44%

Analytics

44%

CRM and automation

11%

Evidence

Detection Evidence

We show concise evidence labels so the public page stays readable while preserving the source type.

ToolEvidencePage

Google Adswww.googleadservices.com/pagead/conversion_async.jsHomepage, www.gorgias.com/

LinkedIn Insightsnap.licdn.com/li.lms-analytics/insight.min.jsHomepage, www.gorgias.com/

Meta Pixelconnect.facebook.net/en_US/fbevents.jsHomepage, www.gorgias.com/

Microsoft Adsbat.bing.com/bat.jsHomepage, www.gorgias.com/

Google Analytics 4www.googletagmanager.com/gtag/jsHomepage, www.gorgias.com/

Google Tag Managerwww.googletagmanager.com/gtm.jsHomepage, www.gorgias.com/

Hotjarstatic.hotjar.com/c/hotjar-6584516.jsHomepage, www.gorgias.com/

Segmentcdn.segment.com/analytics.js/v1/4K8cOhGhUlCNfE3rlsYVGBTBAR92Q2Nk/analytics.min.jsHomepage, www.gorgias.com/

HubSpotjs.hsforms.net/forms/embed/v2.jsHomepage, www.gorgias.com/

Cohort context

How Common These Signals Were in B2B SaaS/software

Counts are from 243 normal-status domains in the reviewed B2B SaaS/software cohort.

Google Ads

Ads

85 of 24335%

LinkedIn Insight

Ads

66 of 24327%

Meta Pixel

Ads

62 of 24326%

Microsoft Ads

Ads

76 of 24331%

Google Analytics 4

Analytics

113 of 24347%

Google Tag Manager

Analytics

184 of 24376%

Hotjar

Analytics

17 of 2437%

Segment

Analytics

27 of 24311%

HubSpot

CRM and automation

47 of 24319%

Methodology

How This Page Was Built

The page is intentionally narrow so it can support buyer research without overstating what public detection can prove.

Public pages

1 public pages were checked, including the homepage and selected secondary page when available.

Confidence flags

Signals are stored with confidence and review flags before they appear as page claims.

Buyer relevance

The profile focuses on marketing, CRM, analytics, ads, and support categories.

FAQ

Common Questions

Quick notes about Gorgias's public-page stack profile.

What tools were detected on Gorgias's public site?

Gorgias's reviewed public-page profile includes Google Ads, LinkedIn Insight, Meta Pixel, Microsoft Ads, Google Analytics 4. These are visible website signals, not a full internal software inventory.

Does this mean Gorgias uses these tools internally?

Not necessarily. The page only supports claims about public-page signals. Some tools may be used for marketing-site tracking, forms, attribution, or tag management rather than internal workflows.

How was this company stack page generated?

SoftwareInspect crawled public pages in the B2B SaaS/software cohort, saved evidence by detection type, then reviewed the results before publishing claim-ready detections.