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Company stack profile

Grammarly Tech Stack

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Grammarly's reviewed public pages showed Pardot for Salesforce marketing automation context, GTM and GA4 for measurement, and paid media tags from Google, Meta, Microsoft, and TikTok.

grammarly.comB2B SaaS/software7 detectionsReviewed 2026-05-04

Overview

What We Detected

This profile covers visible public-page signals, not private systems behind the login.

SoftwareInspect detected 7 claim-ready signals on Grammarly's public pages. The most buyer-relevant CRM or automation signal is Pardot, because it connects this page to marketing automation and CRM evaluation.

The rest of the stack is mainly analytics and acquisition infrastructure: Google Ads, Meta Pixel, Microsoft Ads, TikTok Pixel, Google Analytics 4, and Google Tag Manager. That pattern is common in the reviewed B2B SaaS cohort.

All 7 published signals were high-confidence detections.Pardot appeared on the reviewed plans page.Four paid-media tags were detected on the homepage.

Buyer context

What This Means for Buyers

Use the visible stack as comparison context, not as proof of every internal system.

The Pardot signal is the clearest buying clue because it points toward CRM or enterprise-style marketing automation. It also gives buyers a reason to compare HubSpot vs Salesforce when deciding what type of CRM, automation, or campaign workflow they need.

Signals like Google Ads, Meta Pixel, Microsoft Ads, TikTok Pixel, Google Analytics 4, and Google Tag Manager make the public stack look measurement-heavy. That pattern fits the reviewed B2B SaaS cohort, where acquisition and analytics tags were easier to verify than internal CRM systems.

Tech stack

Detected Public-Page Tools

7 signals were saved for this company page.

Google Ads logo

Google Ads

Ads

Google Ads signal used for paid search measurement, remarketing, or conversion tracking.

high confidencenetwork
Meta Pixel logo

Meta Pixel

Ads

Meta Pixel signal used for paid social conversion tracking, retargeting, or audience measurement.

high confidenceglobal
Microsoft Ads logo

Microsoft Ads

Ads

Microsoft Ads signal used for paid-search measurement, conversion tracking, or remarketing.

high confidenceglobal
TikTok Pixel logo

TikTok Pixel

Ads

TikTok Pixel signal used for paid social conversion tracking, retargeting, or campaign measurement.

high confidenceglobal
Google Analytics 4 logo

Google Analytics 4

Analytics

Google Analytics 4 signal used for public-site analytics and event collection.

high confidencenetwork
Google Tag Manager logo

Google Tag Manager

Analytics

Google Tag Manager container used to load or coordinate marketing and analytics tags.

high confidencenetwork
Pardot logo

Pardot

CRM and automation

Pardot signal used for Salesforce marketing automation, B2B lead tracking, forms, or campaign attribution.

high confidencenetwork

Stack mix

Category Breakdown

This shows the mix of detected signals by SoftwareInspect category.

Ads
57%
Analytics
29%
CRM and automation
14%

Evidence

Detection Evidence

We show concise evidence labels so the public page stays readable while preserving the source type.

Google Adspagead2.googlesyndication.com/ccm/collectHomepage, www.grammarly.com/
Meta PixelfbqHomepage, www.grammarly.com/
Microsoft AdsuetqHomepage, www.grammarly.com/
TikTok PixelttqHomepage, www.grammarly.com/
Google Analytics 4www.googletagmanager.com/gtag/jsHomepage, www.grammarly.com/
Google Tag Managerwww.googletagmanager.com/gtm.jsHomepage, www.grammarly.com/
Pardotpi.pardot.com/pd.jsSecondary, www.grammarly.com/plans

Cohort context

How Common These Signals Were in B2B SaaS/software

Counts are from 243 normal-status domains in the reviewed B2B SaaS/software cohort.

Google Ads

Ads

85 of 24335%

Meta Pixel

Ads

62 of 24326%

Microsoft Ads

Ads

76 of 24331%

TikTok Pixel

Ads

13 of 2435%

Google Analytics 4

Analytics

113 of 24347%

Google Tag Manager

Analytics

184 of 24376%

Pardot

CRM and automation

3 of 2431%

Methodology

How This Page Was Built

The page is intentionally narrow so it can support buyer research without overstating what public detection can prove.

Public pages

2 public pages were checked, including the homepage and selected secondary page when available.

Confidence flags

Signals are stored with confidence and review flags before they appear as page claims.

Buyer relevance

The profile focuses on marketing, CRM, analytics, ads, and support categories.

FAQ

Common Questions

Quick notes about Grammarly's public-page stack profile.

What tools were detected on Grammarly's public site?

Grammarly's reviewed public-page profile includes Google Ads, Meta Pixel, Microsoft Ads, TikTok Pixel, Google Analytics 4. These are visible website signals, not a full internal software inventory.

Does this mean Grammarly uses these tools internally?

Not necessarily. The page only supports claims about public-page signals. Some tools may be used for marketing-site tracking, forms, attribution, or tag management rather than internal workflows.

How was this company stack page generated?

SoftwareInspect crawled public pages in the B2B SaaS/software cohort, saved evidence by detection type, then reviewed the results before publishing claim-ready detections.