Independent SaaS comparison
Brevo vs Constant Contact: Multi-Channel Value or Simple Small-Business Email?
Choose Brevo if you want lower-cost multi-channel marketing, large contact storage, SMS, WhatsApp, transactional email, and light CRM. Choose Constant Contact if you want an easier email platform for small-business newsletters, event promotion, surveys, and support. Brevo is the better value for channel breadth; Constant Contact is the simpler email-first option.
Verdict
Depends on fit
Starting price
$9/mo vs $12/mo
User rating
4.5/5 vs 4/5
Brevo
DependsEmail, SMS, WhatsApp, and CRM for growing businesses
Small and midsize teams that want affordable email, SMS, WhatsApp, and lightweight CRM in one platform.
Constant Contact
DependsDigital and email marketing platform for small business
Small businesses and nonprofits that need reliable email marketing with event management, high deliverability, and a long 60-day free trial.
TL;DR verdict
It depends on your needs.
Brevo wins on pricing flexibility, contact economics, SMS and WhatsApp support, transactional messaging, and lightweight CRM. Constant Contact wins on ease of use, event marketing, phone support, templates, and a longer free trial. The right choice depends on whether the business needs a broader customer communication platform or a straightforward email tool.
Related decision paths
If This Is Part of a Larger Shortlist
These related comparisons and replacement guides help narrow the same CRM, automation, and GTM stack decision from adjacent angles.
Brevo vs Mailchimp
Compare Brevo against another mainstream small-business email platform.
ActiveCampaign vs Constant Contact
Compare Constant Contact against a deeper automation and CRM platform.
Best Email and SMS Marketing Platforms
Use this if SMS and multi-channel messaging are central to the decision.
Brevo vs Constant Contact: At a Glance
| Feature | Brevo |  Constant Contact |
|---|---|---|
| Starting price | $9/mo | $12/mo |
| Free plan | ||
| Free trial | Free plan | 60 days |
| G2 rating | 4.5/5 | 4.0/5 |
| Primary purpose | Email, SMS, WhatsApp, CRM | Small-business email marketing |
| Contact model | Email-volume based | Contact-based |
| SMS marketing | Standard+ in the US | |
| WhatsApp marketing | Professional+ add-on | |
| Event management | ||
| Best for | Multi-channel value | Simple email and events |
Which is cheaper?
Brevo
Wins sectionEmail, SMS, WhatsApp, and CRM for growing businesses
Brevo is usually cheaper when the business has a large contact database but moderate send volume. Its free plan includes daily sending and large contact storage, and paid plans are built more around monthly email volume than list size. That makes Brevo attractive for teams that do not want contact tiers to punish every inactive or low-frequency subscriber.
Constant Contact
Digital and email marketing platform for small business
Constant Contact starts affordably for small lists, but it is more clearly contact-based. The trade-off is predictability and simplicity: small businesses can understand the plan ladder quickly, but costs rise as the list grows and the team needs Standard or Premium features.
Winner: Brevo. Brevo is usually cheaper when the business has a large contact database but moderate send volume.
Which is better for email campaigns?
Brevo
Email, SMS, WhatsApp, and CRM for growing businesses
Brevo has a capable campaign editor, forms, segmentation, templates, and automation. It is practical for newsletters and promotions, but its bigger advantage is combining email with other channels and transactional messaging.
Constant Contact
Wins sectionDigital and email marketing platform for small business
Constant Contact is easier for basic campaigns. The editor, templates, contact lists, event invitations, surveys, and small-business workflows are more approachable for non-technical users who mainly need to send reliable emails.
Winner: Constant Contact. Constant Contact is easier for basic campaigns.
Which has better automation?
Brevo
Wins sectionEmail, SMS, WhatsApp, and CRM for growing businesses
Brevo has the better automation ceiling. It supports marketing automation, transactional triggers, segmentation, SMS, WhatsApp, sales tools, and customer messaging paths that go beyond email-only journeys.
Constant Contact
Digital and email marketing platform for small business
Constant Contact is better for simple automation templates such as welcome emails, birthdays, anniversaries, and basic resend workflows. It is not the better choice for behavioral branching, CRM-triggered workflows, or multi-channel lifecycle campaigns.
Winner: Brevo. Brevo has the better automation ceiling.
Which has better SMS and multi-channel features?
Brevo
Wins sectionEmail, SMS, WhatsApp, and CRM for growing businesses
Brevo is the stronger multi-channel platform. Email, SMS, WhatsApp, transactional email, forms, meetings, chat, and light CRM live closer together, which reduces the need for separate point tools.
Constant Contact
Digital and email marketing platform for small business
Constant Contact supports SMS on higher plans in the US, but SMS is not as central to the product. The product is still primarily a small-business email and event marketing platform.
Winner: Brevo. Brevo is the stronger multi-channel platform.
Which is better for events?
Brevo
Email, SMS, WhatsApp, and CRM for growing businesses
Brevo can promote events through email and forms, but it does not have Constant Contact's event-management orientation. Teams that run regular workshops, fundraisers, classes, and local events will need extra tooling.
Constant Contact
Wins sectionDigital and email marketing platform for small business
Constant Contact is stronger for event marketing. Event promotion, registration, surveys, and small-business audience follow-up are part of its core appeal, especially for nonprofits, local businesses, and community organizations.
Winner: Constant Contact. Constant Contact is stronger for event marketing.
Which is easier to use?
Brevo
Email, SMS, WhatsApp, and CRM for growing businesses
Brevo is not difficult, but the product surface is broader. Teams need to understand email credits, SMS, WhatsApp, transactional messaging, CRM features, and add-ons before the setup feels clean.
Constant Contact
Wins sectionDigital and email marketing platform for small business
Constant Contact is easier for the average small-business owner. It has fewer strategic choices to make, a familiar email workflow, and stronger hand-holding for teams that do not want to manage a multi-channel marketing stack.
Winner: Constant Contact. Constant Contact is easier for the average small-business owner.
Pricing Comparison
Brevo
Free plan available
Free
$0
Starter
$9/mo
Standard
$18/mo
Professional
$499/mo
Enterprise
Custom
Constant Contact
Starts at $12/mo · 60-day free trial
Lite
$12/mo
$10/mo billed annually
Standard
$35/mo
$30/mo billed annually
Premium
$80/mo
$68/mo billed annually
Final Verdict
Choose Brevo if you want lower-cost multi-channel marketing, large contact storage, SMS, WhatsApp, transactional email, and light CRM. Choose Constant Contact if you want an easier email platform for small-business newsletters, event promotion, surveys, and support. Brevo is the better value for channel breadth; Constant Contact is the simpler email-first option.
Choose Brevo if you...
Email, SMS, WhatsApp, and CRM for growing businesses
- ✓You want email, SMS, WhatsApp, transactional email, and light CRM in one platform
- ✓You have many contacts but do not email every contact constantly
- ✓Contact-based pricing is making Constant Contact feel expensive
- ✓You need more automation and customer messaging breadth than Constant Contact provides
- ✓You are comfortable with a broader platform and some add-on complexity
Choose Constant Contact if you...
Digital and email marketing platform for small business
- ✓You want the simplest small-business email marketing workflow
- ✓You run events, classes, fundraisers, webinars, or community campaigns
- ✓Phone support and a 60-day free trial matter
- ✓You care more about templates and ease of use than multi-channel depth
- ✓You do not need WhatsApp, transactional messaging, or CRM features
Frequently Asked Questions
Brevo is better if you want email, SMS, WhatsApp, transactional messaging, and light CRM at a lower entry price. Constant Contact is better if you want simple email marketing, event tools, a long trial, and small-business support.
Brevo is often cheaper for teams with larger contact databases because its plans are more email-volume oriented. Constant Contact can still be affordable for small lists, but costs rise as contacts and plan needs increase.
Yes. Sendinblue rebranded to Brevo. People searching for Sendinblue vs Constant Contact are usually comparing the same current product: Brevo against Constant Contact.
Constant Contact is easier for simple newsletters, event invitations, and small-business campaigns. Brevo is still approachable, but it has more channels, add-ons, and configuration choices.
Brevo is better for SMS and multi-channel messaging because SMS, WhatsApp, transactional email, and email marketing are closer to the core platform. Constant Contact supports SMS on higher plans in the US, but it is more email-first.
Constant Contact is usually the better nonprofit choice when events, invitations, surveys, and phone support matter. Brevo can be better if the nonprofit has a large contact database and needs lower-cost email plus SMS.
Read the Full Reviews
If one of these tools is still on your shortlist, read the full review before you decide. The review pages go deeper on pricing pressure, best-fit teams, and the trade-offs that do not fit neatly inside a side-by-side table.
Compare the Pricing in More Detail
If cost is the real sticking point, these pricing guides break down the entry tiers, upgrade pressure, and the budget traps that are harder to show in a simple comparison table.