Company stack profile
incident.io Tech Stack
incident.io's public marketing site showed Segment for customer-data collection, GTM and GA4 for measurement, and paid media tags from Google, LinkedIn, and Microsoft.
Overview
What We Detected
This profile covers visible public-page signals, not private systems behind the login.
SoftwareInspect detected 6 claim-ready signals on incident.io's public pages. No CRM or automation signal met the publishing threshold, so this page is mainly useful for public acquisition and measurement context.
The rest of the stack is mainly analytics and acquisition infrastructure: Google Ads, LinkedIn Insight, Microsoft Ads, Google Analytics 4, Google Tag Manager, and Segment. That pattern is common in the reviewed B2B SaaS cohort.
Buyer context
What This Means for Buyers
Use the visible stack as comparison context, not as proof of every internal system.
The visible stack is clearest as acquisition and measurement context, not as a CRM or lifecycle-platform clue. That makes this page useful for reading the public go-to-market setup while the underlying customer system remains unverified.
Signals like Google Ads, LinkedIn Insight, Microsoft Ads, Google Analytics 4, Google Tag Manager, and Segment make the public stack look measurement-heavy. That pattern fits the reviewed B2B SaaS cohort, where acquisition and analytics tags were easier to verify than internal CRM systems.
Tech stack
Detected Public-Page Tools
6 signals were saved for this company page.
Google Ads
AdsGoogle Ads signal used for paid search measurement, remarketing, or conversion tracking.
LinkedIn Insight
AdsLinkedIn Insight signal used for campaign attribution, retargeting, and B2B ad measurement.
Microsoft Ads
AdsMicrosoft Ads signal used for paid-search measurement, conversion tracking, or remarketing.
Google Analytics 4
AnalyticsGoogle Analytics 4 signal used for public-site analytics and event collection.
Google Tag Manager
AnalyticsGoogle Tag Manager container used to load or coordinate marketing and analytics tags.
Segment
AnalyticsSegment signal used for customer-data collection, event routing, or analytics instrumentation.
Stack mix
Category Breakdown
This shows the mix of detected signals by SoftwareInspect category.
Evidence
Detection Evidence
We show concise evidence labels so the public page stays readable while preserving the source type.
Cohort context
How Common These Signals Were in B2B SaaS/software
Counts are from 243 normal-status domains in the reviewed B2B SaaS/software cohort.
Google Ads
Ads
85 of 24335%
LinkedIn Insight
Ads
66 of 24327%
Microsoft Ads
Ads
76 of 24331%
Google Analytics 4
Analytics
113 of 24347%
Google Tag Manager
Analytics
184 of 24376%
Segment
Analytics
27 of 24311%
Methodology
How This Page Was Built
The page is intentionally narrow so it can support buyer research without overstating what public detection can prove.
Public pages
2 public pages were checked, including the homepage and selected secondary page when available.
Confidence flags
Signals are stored with confidence and review flags before they appear as page claims.
Buyer relevance
The profile focuses on marketing, CRM, analytics, ads, and support categories.
FAQ
Common Questions
Quick notes about incident.io's public-page stack profile.
What tools were detected on incident.io's public site?
incident.io's reviewed public-page profile includes Google Ads, LinkedIn Insight, Microsoft Ads, Google Analytics 4, Google Tag Manager. These are visible website signals, not a full internal software inventory.
Does this mean incident.io uses these tools internally?
Not necessarily. The page only supports claims about public-page signals. Some tools may be used for marketing-site tracking, forms, attribution, or tag management rather than internal workflows.
How was this company stack page generated?
SoftwareInspect crawled public pages in the B2B SaaS/software cohort, saved evidence by detection type, then reviewed the results before publishing claim-ready detections.