Ranked SaaS shortlist
Best Email Marketing Platforms with Landing Pages
We compared email marketing platforms that can capture leads as well as send campaigns. The ranking weighs landing pages, forms, automation, CRM fit, price, and how quickly a non-technical team can launch.
Top pick
Mailchimp
Ranked tools
5
Category
Email Marketing
Quick Summary
1. Mailchimp
Small businesses and solopreneurs who want an easy-to-use, all-in-one email marketing platform with a free plan to get started.
2. HubSpot
Small to mid-size businesses that want an all-in-one CRM with a generous free tier and an intuitive interface teams can adopt quickly.
3. ActiveCampaign
Experienced marketers who need flexible marketing automation, may add Enhanced CRM for pipeline management, and do not mind a learning curve.
4. Constant Contact
Small businesses and nonprofits that need reliable email marketing with event management, high deliverability, and a 30-day free trial.
5. Salesforce
Mid-size to enterprise organizations that need deep customization, advanced reporting, and a scalable CRM for complex sales processes.
How We Evaluated
A landing page builder inside an email platform is useful when the same team owns lead capture and follow-up. You can publish a page, collect a form submission, add the contact to the right audience, and trigger an email sequence without stitching together three separate tools. The best choice depends on whether you need a simple signup page, a CRM-connected lead flow, or a more advanced automation system.
We ranked tools by landing page availability, form and contact capture, automation after submission, CRM fit, ease of use, pricing, and whether the landing page feature is useful on entry-level plans or hidden behind an upgrade. We also considered when a specialized landing page builder would still be better than using the email platform's native tool.
1. Mailchimp
Top pickThe #1 AI-powered email marketing and automations platform
Mailchimp is the easiest recommendation for simple email marketing plus landing pages. Landing pages and forms are available even for small teams, the editor is approachable, and the contact capture flow connects naturally to audiences, tags, and basic journeys. It is best for newsletter signups, lead magnets, event interest pages, and small campaigns. The limitation is automation depth. If the landing page is the start of a serious sales nurture process, HubSpot or ActiveCampaign will be stronger.
Strengths
- Intuitive drag-and-drop editor requiring no technical skills
- Permanent free plan for up to 250 contacts and 500 monthly sends
- 300+ integrations with popular e-commerce, CRM, and analytics tools
- Extensive template library with hundreds of mobile-responsive designs
Weaknesses
- Pricing escalates sharply as contact lists grow past 500
- Unsubscribed and inactive contacts still count toward billing limits
- SMS requires a paid marketing plan, application approval, supported market, and credits
- Advanced automation limited to 4 journey steps on Essentials plan
Verdict: Best overall for simple landing pages tied to email campaigns and basic automation.
AI-powered customer platform for scaling businesses
HubSpot is the best landing page and email choice when every form submission needs to become a CRM record with campaign context. It is stronger than Mailchimp for B2B lead capture because forms, landing pages, contacts, deals, ads, and reporting all share the same database. The trade-off is cost and complexity. HubSpot is excellent when the landing page supports a sales process, but too much platform if all you need is a basic signup page.
Strengths
- Free tools with up to 2 users, 1,000 contacts, and no time limit
- Intuitive interface that teams adopt with minimal training
- Strong all-in-one platform combining marketing, sales, and service
- Excellent email tracking, sequences, and Gmail/Outlook integrations
Weaknesses
- Steep price jump from Starter ($20/seat) to Professional ($100/seat)
- Marketing Hub costs scale quickly with per-contact pricing
- Required onboarding fees for Professional ($1,500) and Enterprise ($3,500)
- Advanced reporting and automation gated behind Professional tier
Verdict: Best for B2B landing pages that need CRM, sales handoff, and campaign reporting.
Marketing automation for any business
ActiveCampaign is the best choice when the landing page is mainly a trigger for automation. It can support lead capture, segmentation, tagging, and follow-up sequences that are much deeper than Mailchimp's. The landing page feature is not the main reason to buy ActiveCampaign, but it becomes useful when paired with its automation builder and CRM. It is less beginner-friendly than Mailchimp and less all-in-one than HubSpot.
Strengths
- Flexible automation builder on higher tiers for behavioral and multichannel workflows
- Standard CRM across base plans with enhanced pipeline and sales-engagement add-ons
- Standard Shopify, WooCommerce, and Square integrations, with premium ecommerce options
- 900+ native integrations plus 8,000+ via Zapier
Weaknesses
- Costs scale quickly with contact count and plan tier
- Complex workflows require clear data, naming, testing, and ownership rules
- Starter has limited segmentation and a 5-action automation cap
- Advanced segmentation, predictive content, and attribution reporting sit on Pro or higher
- Overkill for simple newsletters or basic email needs
Verdict: Best for landing pages that feed advanced nurture workflows and lead scoring.
Digital and email marketing platform for small business
Constant Contact works for small businesses that want email marketing, signup forms, event promotion, and simple landing pages without a learning curve. It is especially useful for nonprofits, local organizations, and service businesses that value support and fast setup. The downside is that landing pages and automation are not as flexible as the top three tools. It is a convenience feature, not a growth stack.
Strengths
- High email deliverability rates (88% average in independent tests)
- Unique niche features like event ticketing, surveys, and registration
- 30-day free trial
- 200+ responsive email templates with a straightforward editor
Weaknesses
- Poor price-to-performance ratio compared to modern competitors
- Limited automation capabilities lacking sophistication on lower tiers
- Account cancellation requires calling during business hours
- A/B testing restricted to subject lines only (no content testing)
Verdict: Best for simple small-business campaigns, events, and low-complexity lead capture.
5. Salesforce
The #1 AI CRM
Salesforce is the enterprise option. Marketing Cloud can support forms, landing pages, journeys, personalization, and CRM-connected campaigns at scale. That power only makes sense when the organization already runs Salesforce and has the resources to implement it properly. For a small marketing team, Salesforce is too heavy for the narrow job of email plus landing pages.
Strengths
- Unmatched customization: almost every element can be tailored to your process
- Massive ecosystem with thousands of AppExchange integrations
- Enterprise-grade security with SSO and IP restrictions on all plans
- Powerful analytics, dashboards, and AI-powered forecasting
Weaknesses
- Steep learning curve that often requires certified admins or consultants
- Expensive at scale: Enterprise ($175/user/mo) and Unlimited ($350/user/mo)
- Many advanced features require paid add-ons on top of premium tiers
- Complex pricing structure across multiple clouds and editions
Verdict: Best for enterprise teams that need landing pages inside a Salesforce marketing operation.
Frequently Asked Questions
Mailchimp is the best overall choice for simple email marketing with landing pages. HubSpot is better for B2B teams that need CRM-connected landing pages, and ActiveCampaign is better when landing page submissions need advanced automation.
Yes. Mailchimp includes landing pages and forms, which makes it a practical choice for lead magnets, newsletter signup pages, and simple campaign pages connected to email audiences.
HubSpot is better when the page needs CRM records, campaign attribution, sales handoff, and deeper reporting. Mailchimp is easier and cheaper for simple signup pages and basic email follow-up.
Use a separate landing page builder if you need advanced design control, experimentation, or high-volume paid acquisition pages. Use the email platform's landing pages when speed, contact capture, and automated follow-up matter more than design flexibility.
ActiveCampaign is strongest when the landing page is the start of a complex automation sequence. HubSpot is strongest when automation also needs CRM and deal reporting.